Latest from Freshline
Product updates, guides, and insights for food distributors.
Setting Up Service Locations
Draw the areas you deliver to, set the days and cutoffs, and match customers to the right area. The setup steps customers get stuck on, in order.
Introducing the Activity Log
Every order, customer and product now shows what happened, who did it and what it was before. Comment, mention teammates and follow the records you care about.
Introducing Purchase Orders
Record what you bought and when it's due. It shows up as incoming stock, you can sell against it before it lands, and receiving puts it on the shelf as lots.
A New Look for Your Storefront
A cart that stays in view, list or grid, the order guide on the home page, category photos and a banner for your announcements.
Introducing Bulk Imports
Bring any spreadsheet. Freshline matches its columns, fixes what it safely can, and shows every problem before anything is saved.
Introducing Delivery Routes
Plan each day's routes with real driving times, send them to drivers' phones, and give customers an arrival window and a tracking page.
Introducing Email Orders
Customers email their orders, in the message or as a PDF, spreadsheet or photo. Freshline reads them, matches customers and products, and has each one ready for you to check.
Meet the New Product Page
Edit prices in place, save only what you change, archive variants instead of deleting them, and start new products as drafts.
Meet the New Order Page
Edit orders in place, save one line at a time, pick in the warehouse and capture proof of delivery, all on one faster page.
How Food Distributors Can Handle High-Volume Orders During American Thanksgiving
American Thanksgiving is one of the busiest periods of the year for many food distributors. Here's how to prepare for the seasonal surge, streamline order management, and keep operations running smoothly when demand increases.
September Product Update
A readable price list, rebuilt inventory, partial cases at checkout, Helcim card holds, bulk statements, and a year-long view of orders.
5 Ways Food Distributors Can Use AI Without Replacing Their ERP
Your ERP can stay the system of record. AI can automate the work that happens before, around, and after it — from messy orders to sales follow-up.
August Product Update
Refunds and faster collections, live order totals, customer-safe price lists, SMS consent for A2P 10DLC, and Vietnamese language across storefront and admin.
July Product Update
Freshline MCP launches alongside a rebuilt production sheet, smarter fulfillment scheduling, reporting improvements, Business Central inventory, and continued platform investments.
June Product Update
Order Bot is here, plus faster order management, better documents, inventory and pricing improvements, customer communications, storefront upgrades, and admin refinements.
May Product Update
22 major customer-facing features across ordering, reporting, inventory, checkout, storefront UX, pricing, and sales workflows.
April Product Update
17 new product features across inventory control, order processing, storefront experience, search, analytics, and security.
March Product Update
Major improvements across admin UX, marketing, payments, imports, storefront, observability, and platform reliability.
Automate Your AR: How Freshline Autopay Transforms Payment Collection for Food Distributors
Late payments, manual follow-ups, and reconciliation headaches are still common. Here is how Freshline Autopay automates collections from setup to settlement.
Optimizing Operations: A Seafood Distributor Case Study with Freshline Autopay
How a seafood distributor modernized AR, cut operational errors, and started collecting payments up to 40% faster with Freshline Autopay.
February Product Update
Autopay is live, admin dashboard upgraded, and ERP sync improvements. Automation, visibility, and operator speed.
January Product Update
Lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.
Introducing Freshline Conversations: AI-Powered Customer Communication
Streamline your customer interactions with our new AI-driven messaging feature built for food distributors.
Multi-Warehouse Support is Here
Manage multiple warehouse locations, route orders intelligently, and scale your operations, all from one dashboard.
How Recurring Orders Save Your Customers Time
Learn how standing orders help your wholesale customers reorder effortlessly and improve retention.
More articles coming soon. Stay tuned for the latest updates.