January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.
Read moreFreshline automates order capture, pricing, fulfillment, and invoicing for produce distributors — so you can focus on sourcing the best product, not chasing paperwork.
We understand the unique pain points of your business and built solutions that actually work.
Early morning order rush via text and phone
AI captures orders 24/7 from any channel
Prices change daily based on market
Update prices across all customers in seconds
Short shelf life = zero margin for error
FIFO inventory tracking with expiry alerts
Inconsistent weights on case goods
Catch-weight invoicing at actual weights
Manual invoices and late payment collection
Auto-generated invoices with online payments
No visibility into delivery routes
Route optimization with GPS tracking
Chefs text '10cs romaine, 5cs strawberries, 20lb heirloom tomatoes' at 4 AM. Freshline's AI parses it instantly — matching products, applying customer pricing, and queuing the order for your morning pick run.
Produce prices change daily. Update your entire catalog in seconds — by product, customer tier, or market rate. Freshline auto-applies the correct price when orders come in, so you never quote yesterday's numbers.
FIFO picking ensures oldest inventory moves first. Expiry date tracking, cold chain monitoring, and real-time inventory counts keep your produce fresh and your waste low.
A complete platform replacing spreadsheets, phone calls, and disconnected tools.
Parse texts, emails, and voicemails into accurate orders — including case counts, weights, and produce shorthand.
Invoice at actual weights for items sold by the pound. Overage deposits handled automatically.
Track lot numbers, expiry dates, and shelf life. FIFO picking ensures freshest-first fulfillment.
Automated invoicing with ACH, credit card, and flexible net terms. Get paid 2 days faster on average.
Optimize delivery routes for multi-stop runs. GPS tracking and auto-notifications for customers.
Track seasonal trends, customer ordering patterns, product performance, and waste reduction metrics.
We used to lose $500/week in produce waste from mis-picks and bad FIFO. Freshline's inventory tracking cut that to nearly zero.
Price updates used to take an hour every morning. Now I update the whole catalog in 30 seconds and every customer sees their correct price.
The AI handles 90% of our incoming text orders. My team went from 4 hours of data entry to 20 minutes of order review.
Join leading produce distributors using Freshline to automate orders, reduce waste, and grow revenue.