January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.

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Food Wholesalers

The all-in-one platform for food wholesalers

Replace spreadsheets, voicemails, and manual invoicing with an AI-powered system built from the ground up for wholesale food operations.

100+
Wholesalers onboarded
92%
Productivity increase
$0
Commission per order
3hrs
Saved daily per rep

Built for your challenges

We understand the unique pain points of your business and built solutions that actually work.

Taking orders over voicemail and phone

AI parses texts, emails & voicemails into orders

Manual data entry into spreadsheets

Automated digital order flow from intake to invoice

Inconsistent pricing across customers

Customer-specific price lists updated in real time

Chasing invoices and late payments

Automated invoicing with online payment collection

No visibility into delivery routes

Route optimization with real-time driver tracking

No analytics or business insights

Real-time dashboards for sales, orders & inventory

How Freshline works for wholesalers

AI-Powered Order Intake

Customers order by text, email, or phone as they always have. Freshline's AI reads every message, matches products to your catalog, and creates accurate orders — including catch-weight items — with zero manual entry.

SMS from Chef Marco
"Need 20lb salmon fillets, 10lb halibut, 5 cases romaine for Friday delivery"
Order #4821 created — 3 items, $487.50 est.

White-Label Online Storefront

Give every customer a branded ordering portal at your own domain. Show customer-specific pricing, delivery windows, and product availability — all updated in real time from your operations dashboard.

order.yourwholesale.com
Atlantic Salmon
King Crab Legs
Romaine Hearts

Operations & Fulfillment

From pick lists to pack sheets to route-optimized delivery, manage your entire warehouse workflow digitally. Staff updates weights on the floor, and invoices auto-adjust before the truck leaves.

#4821Packed
#4822Picking
#4823Pending

Everything you need to run wholesale

A complete platform replacing 5+ disconnected tools.

AI Order Processing

Convert texts, emails, and voicemails into accurate orders automatically with AI-powered parsing.

Catch-Weight Support

Handle variable-weight products with overage deposits and automatic picklist reconciliation.

Online Storefront

White-label B2B portal with customer-specific pricing, delivery windows, and product catalogs.

Invoicing & Payments

Automated invoices with net-30/60 terms, ACH, credit card, and online payment portal.

Route Optimization

Plan delivery routes, track drivers in real time, and auto-notify customers on arrival.

Analytics Dashboard

Real-time insights into sales trends, customer behavior, inventory levels, and team performance.

Trusted by industry leaders

Freshline eliminated 3 hours of daily order entry. Our team can now focus on relationships instead of data entry.

David Chen
Owner, Pacific Fresh Wholesale

The catch-weight handling alone saved us from so many billing disputes. Our customers trust the invoices now.

Maria Santos
Operations Manager, Golden Gate Foods

We went from paper pick lists to a fully digital warehouse in two weeks. The onboarding was incredibly smooth.

James O'Brien
VP Operations, Atlantic Provisions

Ready to modernize your wholesale operation?

Join 100+ food wholesalers who've eliminated manual order entry and streamlined operations.