Flexible pricing for food suppliers

Simple, transparent pricing designed to help suppliers from starting to scaling.

per warehouse
  • Branded store with custom domain
  • Custom delivery, pickup, and shipping zones
  • Freshline App Store & email marketing
  • Automated picking and packing sheets
  • Sell and reconcile items by weight
  • Custom pricing and availability by customer
  • 3rd party shipping integrations
  • Custom reporting
Advanced Popular
per warehouse
  • Everything in Standard, plus
  • Optional direct-to-consumer storefront
  • Pay by check & ACH
  • Online proof of delivery signatures
  • Push ERP syncing for orders
  • Advanced sales and operations analytics
  • Advanced order scheduling
  • Priority support and onboarding
per warehouse
  • Everything in Advanced, plus
  • White glove onboarding & implementation
  • Custom software integrations
  • Real-time, bidirectional ERP integrations
  • Multi-warehouse functionality
  • 24/7 phone support
  • Dedicated customer success rep
Breakdown of features Standard Advanced Enterprise
Branded store & custom domain
A customized shop design and URL (e.g. shop.butchershop.com).
Email marketing integration
Send email campaigns to build a loyal customer base.
Freshline app store
Integrate apps to increase sales and save time.
Customize date availabiilty by product
Adjust availability schedules by items
Sales and operations analytics
Key data to help make informed decisions.
Manual order creation
Enter in wholesale and retail orders via the Freshline dashboard.
Wholesale ordering portal
Hide sensitive pricing information for non-approved shoppers, while allowing catalog browsing and discovery for visitors.
Custom wholesale price lists
Create client or group-specific access to custom product prices and availability.
Quick re-order for wholesale
Create client or group-specific access to custom product prices and availability.
Sell and reconcile items by weight
Sell by weight and adjust items up until the end of delivery.
Automated picking and packing sheets
Generate by service location, order type, product, and more.
Customized reporting
Generate custom reports by various fields.
Unlimited delivery zones
Custom minimums, dates, cutoffs, and availability.
Unlimited pickup locations
Curbside or store pickup with custom ordering rules.
Automated PDF Invoices
Automatically generate and send finalized PDF invoices with final order information, such as packed weights and item substitutions.
Digital invoice signatures
Receive digital signatures from foodservice customers on PDF invoices for proof of delivery.
Freshline shipping
3rd party shipping with custom shipping rates.
Online credit card processing
Pay by check and ACH
White glove onboarding and training
Email support
24/7 phone support

Frequently Asked Questions

  • While online ordering lends itself to a more convenient experience for both restaurants and wholesalers, we understand 100% adoption could be difficult. Luckily, sales reps & inside sales teams can use Freshline's mobile-friendly dashboard to enter any orders receieved via text, email, or fax. Furthermore, Freshline has the capability to integrate directly with EDI utilized by hotels and restaurant chains, in addition to online ordering.

    Even for wholesale that achieve a 30-40% online order rate, they realize significant efficiency gains, reduced operational mistakes, and more insights into their business. To see a detailed overview of Freshline's Wholesale features, please click here.

  • Yes! Food distributors can run both wholesale and retail ordering platforms on Freshline. Suppliers can manage a unique URL and design for each, while consolidating picking, packing, and operations under one backend. See Freshline's retail e-commerce capabilities here, and wholesale e-commerce capabilities by clicking here.

  • Unlike other e-commerce platforms that try to build a "one size fits all" for all industries and use cases, Freshline is specialized for the unique ways in which perishables are purchased, packed/processed, and shipped. This include features built for food distributors like catch weight sales, customized delivery zones, schedules and cutoffs, and recurring orders.

    To see a full comparison of Freshline vs. other platforms, please visit our comparisons page.

  • No. At Freshline, we don't think wholesalers should be penalized for growing their sales. Thus, we don't take any commissions or service fees on top of your orders.

  • Yes - we offer white-glove onboarding for all wholesale customers. This includes helping you export your existing data from your ERP or accounting system, setting up your online ordering portal, training your staff, and supporting you during your launch.

  • Freshline will do all the hard work for you to launch your online ordering. Our team will set things up, ensure it works with your existing workflow, train your staff, onboard your chefs, and even let you do a totally risk-free pilot. Consequently, most wholesalers are able to set up and launch their ordering platform in weeks, not months.

  • Freshline is not a marketplace nor a marketing agency - your products are not listed under the Freshline brand, nor are they featured next to other suppliers. All of your customers, orders, and data are owned by you. Freshline serves as the technology platform that powers your e-commerce and operations experience.

  • Absolutely. We offer food distributors the option of Freshline Payments (i.e. Direct Debit, ACH, Credit Card), or continuing to use existing payments workflows (i.e. manual checks). Wholesalers using Freshline Payments can benefit from lower credit card fees, net terms syncing, ACH/direct debits, automated payment reminders, and digital delivery signatures.

  • Absolutely. You can choose any available URL (i.e. yourName.com, or order.yourName.com) to create a fully branded experience. For suppliers without a valid domain name, we provide a free freshlinemarket.com domain.

  • Yes - this is one of the unique benefits of working with Freshline! Prior to building Freshline, our co-founders (and several team members) built a tech-enabled seafood distribution company called Coastline Market, scaling that company to hundreds of restaurants and millions in revenue.

    Through this 4 year experience, we dipped our toes across product sourcing, processing, picking/packing, warehousing, and fulfillment. We know the problems, nuances, and challenges food distributors face from first-hand experience, which is why Freshline is best equipped for food distributors and wholesalers.


Increase in order volume


Less order entry time


Decrease in operational errors

"You guys really deliver. I see continuous improvements. We feel like we are getting a customized platform and we have a say in what you build. This is really valuable for a company like ours."

Yama Seafood Logo
Yama Seafood · New York

"We have finally found the platform which is customizable and user friendly depending on the ever changing needs of my business. Flexible delivery zones and options are so important for us and I can’t see myself using anything else other than Freshline."

Tarts de Feybesse · San Francisco

"Online ordering has been huge for us - pretty much all of our wholesale customers are now ordering online, which is a huge time saver for both us and them."

Butcher and Grocer Logo
The Butcher & Grocer · Columbus

"Freshline has been an awesome partner from beginning to end. With the growth we saw in our retail e-commerce sales after launch, we wanted to leverage this for our wholesale customers."

Daily Seafood Logo
Daily Seafood · Toronto

"I can really see the amount of passion you have for your product.. we talked and worked with 4 different companies in this space now over the years, and I don’t think anyone had the customization and flexibility you guys have."

Savenor's Market Logo
Savenor's Market · Boston

"Freshline has made running my distribution business way easier. The automation and features you're building are more exciting than Christmas gifts."

Clear Ice Company Logo
Clear Ice Company · San Francisco

Ready to get started?

See why hundreds of food suppliers trust Freshline to sell more while saving time.