Grow your online produce business

Start scaling your produce business

Learn more about selling produce online with Freshline.

• Can I sell produce online on Freshline?

  Most definitely! Since 2020, there has been a huge rise in fishers, fish markets, and produce companies selling directly to consumers online.

  Unlike other platforms, Freshline's e-commerce platform for produce allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows produce companies to sell variable weight produce products. See all of Freshline's features for selling produce online by visiting our features page.

• Why should I sell produce online to wholesale customers?

  Simply put, fishers and produce wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

  Changing Buyer Preferences: Young chefs and wholesale customers prefer online ordering vs. text/email/voicemail.

  Empowered Sales Reps: Allow sales reps to take back their evenings and focus on building relationships and selling instead of serving as an ordering hotline.

  Streamlined Operations: Automate error-prone tasks like order cutoffs, minimums, and inventory.

  Growth Opportunity: B2B is the fastest growing segment in all of online commerce.

• Why should I sell produce online to home consumers?

  During COVID-19, consumers built thriving, lasting habits during a new normal — championing online produce, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl produce & produce) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

  And this trend is not slowing down. Even after COVID is long gone, ordering produce online— will be a permanent fixture in our food ecosystem.

• How do you recommend I ship my online produce orders?

  We suggest starting with local produce deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

  Once you start to scale, you can expand your produce business with regional carrier shipping via our ShipEngine integration. produce is a high perishable product, so don't forget your gel packs or dry ice!

• Can I customize the URL domain for my produce e-commerce store?

  Absolutely. You have the option to fully white-label your online produce store. You can choose any URL (i.e. sell-produce-online.com, or shop.produce-online.com), provided you own the domain.

• I’m a produce company. How do I get started?

  Selling produce online with Freshline is easy. First, sign up for an account. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for produce.

  Already have an online store or list of produce items? We have an automatic script that allows you to migrate all of your produce items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!