Privacy Policy

This Privacy Policy describes how Coastline Market Inc. ("Freshline", "we", "us", or "our") collects, uses, and shares information about you when you use our website, applications, and services (collectively, the "Services"). By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

• Account Identifiers: Full name, business or legal name, postal address, email address, and phone number.
• Merchant Content ("Materials"): Photos, images, graphics, audio, and written content uploaded to your merchant storefront.
• Transaction & Payment Data: Payment methods and billing address. Credit card information is always encrypted during transfer.
• Operational Details: Items requested for delivery, delivery notes, and profile pictures.

1.2 Information Collected Automatically

• Location Information: We collect precise GPS data from the application for traceability and delivery purposes. This includes background location tracking if permitted by your device operating system.
• Transaction Logs: Details of deliveries, including estimated time of arrival (ETAs) and source information requests.
• Device & Log Data: Hardware model, operating system version, unique device identifiers, IP addresses, access dates and times, and app crash activity.
• Usage Preferences: We track interactions via cookies, pixel tags, and similar technologies to maintain unique identifiers and improve the Services.

1.3 Information from Third Parties

• Logistics Ratings: User ratings provided by subcontracted delivery operators or logistics partners.
• Linked Accounts: Data from payment providers (e.g., Google Wallet) or social media platforms used for single sign-on (SSO).

2. How We Use Your Information

We use the information we collect for the following purposes:

• Traceability: Location data is leveraged to provide real-time source information and delivery tracking for fresh products.
• Communications: Facilitating automated ETAs and invoice sending between wholesalers and buyers.
• Service Improvement: Analyzing usage trends and patterns to enhance the platform experience.
• Fraud Prevention: Monitoring for abuse within the merchant administration environment through analysis of usage trends and internal operations.
• Personalization: Tailoring the Services to your preferences, including AI-powered ordering suggestions and product recommendations.

3. How We Share Your Information

We may share your information in the following circumstances:

• Operators & Couriers: Sharing names, pickup/drop-off locations, and user ratings to facilitate physical delivery.
• Third-Party Integrations: With external websites or applications where you have authorized a connection (e.g., QuickBooks, Shopify, SAP).
• Legal & Regulatory: Compliance with competent authorities in response to law enforcement requests or judicial proceedings.
• Business Transitions: Your data may be transferred as an asset during mergers, restructurings, acquisitions, or financing negotiations.
• Service Providers: With third-party vendors who perform services on our behalf, such as payment processing, data analysis, and customer support.

4. Data Storage & Security

Your information is processed and stored in the United States and Canada. We use mandatory SSL encryption for all data transmissions. Credit card and payment information is always encrypted. Please note that Materials (images, content uploaded to your storefront) may be transferred over various networks and may not always be encrypted.

We maintain industry-standard security measures, including 100% PCI compliance and two-way encryption for all payment data processed through Freshline Payments.

5. Your Rights & Controls

• Access & Correction: You can view and modify your account information directly via the in-app merchant admin panel.
• Account Deletion: Requests for account cancellation must be sent to support@freshline.io. Freshline may retain certain data for legitimate business purposes, such as resolving outstanding debts or fraud investigations.
• Location Opt-Out: You can disable precise location tracking through your device's operating system settings. Note that this may limit traceability and delivery features. Disabling location services on your device does not stop the collection of trip location data from the operator's (courier's) device.
• Cookie Preferences: You can manage cookie preferences through your browser settings.

6. Cookies & Tracking Technologies

We use cookies, pixel tags, and similar technologies to collect usage data, maintain unique identifiers, and improve the Services. You may configure your browser to reject cookies, although this may affect certain features of the platform.

7. Age Requirements

Our Services are intended for users who are at least 18 years of age or the age of majority in their jurisdiction. We do not knowingly collect personal information from individuals under this age.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Services after any changes indicates your acceptance of the updated policy.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us: