January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.

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AI Ordering

Turn every conversation into an order

Text, email, phone — Freshline AI understands natural language orders from your customers and converts them into structured, ERP-ready transactions in seconds.

<5s
Average response time
85%
Orders fully automated
24/7
Always-on availability
15+
Languages supported

Every channel, one underlying data architecture

Your customers order how they want. Freshline AI handles every channel with the same intelligence.

01

Text & WhatsApp AI

Customers text their orders in natural language — "2 cases of salmon for tomorrow" — and Freshline parses quantities, products, and delivery details instantly.

Hey, can I get 3 cases of Atlantic salmon, 2 boxes of king crab legs, and 50lbs of jumbo shrimp for Thursday?
Got it! I've added to your order:
• 3x Atlantic Salmon (case) — $285.00
• 2x King Crab Legs (box) — $420.00
• 50lb Jumbo Shrimp — $375.00
Delivery: Thursday. Total: $1,080.00. Confirm?
02

Email AI

Parses complex, unstructured wholesale emails — messy formatting, abbreviations, and all — into clean, structured orders with 85% full automation.

From: chef@bistroalex.com

Hey team, need the usual Tuesday order — the salmon, halibut and those scallops we got last week. Also add 10lb of the wagyu strip. Thanks!

AI Parsed Order98% confidence
Atlantic Salmon (case)2x
Pacific Halibut (case)1x
U-10 Sea Scallops (lb)5lb
Wagyu Strip Loin (lb)10lb
03

Phone AI

A 24/7 voice assistant that replaces voicemail. Customers call in, speak their order naturally, and the AI handles product selection, quantities, and scheduling.

Freshline Voice AI
Active call — 1:23
Caller:"I need my usual Thursday order, but double the shrimp this time."
AI:"I've pulled your last Thursday order and doubled the jumbo shrimp to 100lbs. Everything else stays the same. Shall I confirm?"
04

Smart Handoff

When AI confidence drops below threshold or a complex dispute arises, the conversation seamlessly escalates to your team with full context preserved.

Confidence below threshold
Customer requesting custom credit terms
82%
Escalating with full context...
Handed off to Sarah M.
Order context + chat history attached
Live
How it works

From message to ERP in seconds

1
Customer sends order
Via SMS, WhatsApp, email, phone, or web chat — in their own words.
2
AI parses & validates
Natural language is matched to your catalog with real-time pricing and inventory checks.
3
Order is confirmed
Customer gets instant confirmation with line items, totals, and delivery date.
4
ERP sync
Order pushes directly to QuickBooks, SAP, Odoo, or your existing system.
order_webhook.json
{
  "order": {
    "source": "whatsapp",
    "customer_id": "CHEF_12345",
    "confidence": 0.98,
    "line_items": [
      {
        "product": "Atlantic Salmon",
        "qty": 2,
        "unit": "case",
        "catch_weight": true,
        "est_weight_lb": 22.5
      },
      {
        "product": "Jumbo Shrimp",
        "qty": 50,
        "unit": "lb",
        "catch_weight": false
      }
    ],
    "delivery_date": "2025-02-13",
    "erp_sync": "pending_push"
  }
}

Built for food wholesale

Every AI feature designed around the unique challenges of perishable food distribution.

Multi-channel intake

SMS, WhatsApp, email, phone, and web chat — all feeding into a single order queue.

Multi-language support

Fluently handles English, Spanish, French, Chinese, and more for diverse customer bases.

"The usual" intelligence

AI learns repeat order patterns and fulfills "give me the usual" requests from historical data.

Real-time inventory

Checks stock levels and pricing before confirming, preventing oversells and outdated quotes.

Upsell recommendations

AI suggests complementary products based on order history and seasonal availability.

Catch weight aware

Understands variable weight items and handles overage deposits automatically during AI ordering.

Ready to get started?

Join 100+ food distributors automating their operations with Freshline.