January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.

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B2B eCommerce

The all-in-one B2B eCommerce platform for food distribution

Launch a branded online storefront, automate order capture from every channel, streamline fulfillment, and get paid faster — all without marketplace commissions. Purpose-built for food wholesalers and distributors.

$0
Commission forever
40%
Average revenue growth
92%
Order automation rate
2 days
Faster payment collection

Built for your challenges

We understand the unique pain points of your business and built solutions that actually work.

No online ordering channel — customers order by phone and text

Branded B2B storefront live in minutes with your domain

Marketplace commissions eating 5-15% of every transaction

Zero commissions — your brand, your data, your customers

Manual invoicing bottleneck slowing down back office

Automated invoicing with ACH, credit card, and net terms

Disconnected accounting, inventory, and ordering systems

Unified platform with QuickBooks, SAP, and ERP integrations

Losing customers who want convenience of online ordering

Meet customers everywhere — storefront, SMS, email, voicemail

No visibility into sales trends or customer behavior

Real-time analytics dashboard for every aspect of your business

How Freshline powers B2B eCommerce

Branded B2B Storefront

Launch a professional online ordering portal in minutes — your logo, your domain, your brand. Customers browse your catalog, see custom pricing, place orders, and reorder from history.

orders.yourbrand.com
Atlantic Salmon
$14.50/lb
Ribeye Steak
$22.00/lb
Mixed Greens
$18.00/cs
Quick Reorder
Place Order

AI-Powered Order Capture

Not all customers want to log in. Freshline's AI captures orders from SMS, email, and voicemail — parsing product names, quantities, and units automatically. The storefront and AI work together.

Storefront156 orders
SMS / Text104 orders
Email62 orders
Voicemail24 orders
346 orders this week — 100% captured automatically

Integrated Payments & Invoicing

Automate your entire accounts receivable. Freshline generates invoices at fulfillment, supports ACH, credit card, and net terms, sends payment reminders, and syncs to QuickBooks.

Invoiced
$184,500
Collected
$162,200
Outstanding
$22,300
Overdue
$3,100
ACHCredit CardNet XQuickBooks

Everything for B2B food eCommerce

A complete platform replacing marketplaces, spreadsheets, and disconnected tools.

Branded Storefront

Your logo, your domain, your brand — a professional B2B ordering portal live in minutes.

AI Order Capture

Automatically parse orders from SMS, email, and voicemail into your system.

Catch-Weight Support

Handle variable-weight products with overage deposits and automatic reconciliation.

Payments & Invoicing

Automated invoicing with ACH, credit card, net terms, and QuickBooks sync.

Route & Delivery

Optimize routes, track drivers, and auto-notify customers on delivery arrival.

Analytics

Real-time dashboards for sales, inventory, customer behavior, and team performance.

Trusted by industry leaders

We launched our Freshline storefront on a Monday and had 60% of our customers ordering online by Friday. Combined with AI order capture, we eliminated manual order entry entirely. Revenue is up 40% in six months.

David Park
CEO, Metro Fresh Distribution

We switched from a marketplace that was taking 10% of every order. Freshline pays for itself in the first week — zero commissions, and we own our customer relationships again.

Lisa Chen
Founder, Bay Area Provisions

The integrated payments changed everything. We went from chasing checks for 45 days to getting paid in 2. Our cash flow has never been better.

Marcus Johnson
CFO, Southern Foods Direct

Launch your B2B eCommerce platform

Join hundreds of food distributors growing revenue and cutting costs with Freshline's commission-free B2B eCommerce platform.