January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.
Read moreFrom dock to doorstep, Freshline automates the hardest parts of seafood distribution — AI order capture, catch-weight invoicing, lot-level traceability, and market-responsive pricing.
We understand the unique pain points of your business and built solutions that actually work.
Every fish weighs different — manual invoicing errors
Catch-weight invoicing at exact actual weights
Predawn order rush — texts and voicemails at 3 AM
AI captures orders 24/7 from any channel
Paper-based traceability is a compliance nightmare
Automated lot-level tracking, one-click recall ready
Seafood prices swing daily — quoting yesterday's prices
Market-responsive pricing updated across all customers
No online ordering — customers can't self-serve
Branded B2B storefront with real-time availability
Manual invoices and chasing payments
Auto-invoicing with online ACH and credit card payments
Freshline's AI understands seafood shorthand — '5lb sockeye fillet', '2cs PEI oysters', '10lb jumbo shrimp 16/20' — from texts, emails, and voicemails. Orders are parsed, matched to your catalog, and queued for confirmation.
Weigh at pick, invoice at actuals. Freshline calculates final prices based on real weights — whether it's whole fish, fillets, or shellfish by the pound. Overage deposits handled automatically.
Track every fish from dock to delivery. Lot numbers, harvest locations, vessel info, and delivery timestamps — giving you one-click recall readiness and full FSMA/FDA compliance.
A complete platform replacing spreadsheets, whiteboards, and disconnected tools.
Parse seafood orders from texts, emails, and voicemails — including species, grades, and catch shorthand.
Invoice at actual weights with automatic overage deposit handling. Never under-charge again.
Lot-level tracking from vessel to customer. One-click recall reports for full FDA compliance.
Update seafood prices daily across all customer tiers. Auto-apply the right price when orders come in.
Optimize cold-chain delivery routes with GPS tracking and temperature monitoring.
Track species performance, seasonal trends, customer ordering patterns, and margin analysis.
Before Freshline, we had two people on phones from 3 AM keying in orders. Now the AI handles 85% automatically. Catch-weight invoicing alone saved us $4,000 a month.
The traceability feature made our FDA audit a breeze. We pulled a full lot history in 30 seconds — the inspector was impressed.
Updating prices used to take an hour every morning. Now I update the whole catalog before my first coffee and every customer sees their correct tier.
Join leading seafood distributors using Freshline to automate orders, perfect catch-weight billing, and stay compliant.