February product update — Autopay is live, admin dashboard upgraded, and ERP sync improvements. Automation, visibility, and operator speed.
Read moreFrom dock to doorstep, Freshline automates the hardest parts of seafood distribution — AI order capture, catch-weight invoicing, lot-level traceability, and market-responsive pricing.
We understand the unique pain points of your business and built solutions that actually work.
Every fish weighs different — manual invoicing errors
Catch-weight invoicing at exact actual weights
Predawn order rush — texts and voicemails at 3 AM
AI captures orders 24/7 from any channel
Paper-based traceability is a compliance nightmare
Automated lot-level tracking, one-click recall ready
Seafood prices swing daily — quoting yesterday's prices
Market-responsive pricing updated across all customers
No online ordering — customers can't self-serve
Branded B2B storefront with real-time availability
Manual invoices and chasing payments
Auto-invoicing with online ACH and credit card payments
Freshline's AI understands seafood shorthand — '5lb sockeye fillet', '2cs PEI oysters', '10lb jumbo shrimp 16/20' — from texts, emails, and voicemails. Orders are parsed, matched to your catalog, and queued for confirmation.
Weigh at pick, invoice at actuals. Freshline calculates final prices based on real weights — whether it's whole fish, fillets, or shellfish by the pound. Overage deposits handled automatically.
Track every fish from dock to delivery. Lot numbers, harvest locations, vessel info, and delivery timestamps — giving you one-click recall readiness and full FSMA/FDA compliance.
A complete platform replacing spreadsheets, whiteboards, and disconnected tools.
Parse seafood orders from texts, emails, and voicemails — including species, grades, and catch shorthand.
Invoice at actual weights with automatic overage deposit handling. Never under-charge again.
Lot-level tracking from vessel to customer. One-click recall reports for full FDA compliance.
Update seafood prices daily across all customer tiers. Auto-apply the right price when orders come in.
Optimize cold-chain delivery routes with GPS tracking and temperature monitoring.
Track species performance, seasonal trends, customer ordering patterns, and margin analysis.
Before Freshline, we had two people on phones from 3 AM keying in orders. Now the AI handles 85% automatically. Catch-weight invoicing alone saved us $4,000 a month.
The traceability feature made our FDA audit a breeze. We pulled a full lot history in 30 seconds — the inspector was impressed.
Updating prices used to take an hour every morning. Now I update the whole catalog before my first coffee and every customer sees their correct tier.
Join leading seafood distributors using Freshline to automate orders, perfect catch-weight billing, and stay compliant.