January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.

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Specialty Suppliers

Built for the complexity of specialty food distribution

Artisan cheeses, charcuterie, imported goods, prepared foods — Freshline handles massive catalogs, variable weights, tiered pricing, and mixed-format orders so you can focus on sourcing exceptional products.

5,000+
SKUs managed per customer
92%
Order automation rate
$0
Commission per order
3hrs
Saved daily on order entry

Built for your challenges

We understand the unique pain points of your business and built solutions that actually work.

Massive SKU catalogs impossible to manage with spreadsheets

AI-powered catalog management for thousands of niche SKUs

Complex tiered pricing with hundreds of custom price lists

Unlimited customer-specific price tiers applied automatically

Mixed order formats — wheels, cases, pieces, and pounds

AI parses multi-unit orders from texts, emails & voicemails

Short shelf life and high-value perishable inventory

Real-time inventory tracking with expiry alerts and FIFO picking

Variable-weight items make invoicing a nightmare

Catch-weight invoicing with automatic overage deposit management

No branded storefront for specialty buyers

Beautiful B2B catalog with origin details, allergens & availability

How Freshline works for specialty suppliers

AI That Understands Specialty

Freshline's AI recognizes specialty food shorthand — '2 wheels Manchego 6mo', '5lb nduja, 1cs Marcona almonds' — from texts, emails, and voicemails. It matches to your catalog, applies customer-specific pricing, and queues for review.

Email from Chef Laurent, Maison Bistro
"For Friday: 2 wheels Manchego 6-month, 1 wheel Époisses, 3lb sopressata, 5lb nduja, 2cs Marcona almonds"
6 items parsed — $256.50 est. — ready for review

Unlimited Custom Price Lists

Create customer-specific and tier-based pricing for your entire catalog. Set volume breaks, loyalty discounts, and product-level overrides. Freshline applies the right price automatically when orders come in.

Retail Partners
$42.00/whlList
Restaurant Tier 1
$38.00/whl-9.5%
Restaurant Volume
$34.50/whl-17.9%
Hotel & Resort
$36.00/whl-14.3%
Auto-applied based on customer tier at order time

Catch-Weight for Specialty Items

Wheels of cheese, charcuterie by weight, bulk nuts and olives — Freshline handles variable-weight invoicing. Weigh at fulfillment, invoice at actuals, with overage deposits managed automatically.

Manchego Wheel$84.00
Ordered: 2 ea (~6lb)Actual: 6.3 lb
Sopressata$51.20
Ordered: 3 lbActual: 3.2 lb
Nduja Spread$67.20
Ordered: 5 lbActual: 4.8 lb
Invoice Total$202.40

Everything specialty suppliers need

A complete platform replacing disconnected tools and manual workflows.

AI Order Processing

Parse specialty shorthand from texts, emails, and voicemails into accurate orders automatically.

Catch-Weight Support

Handle variable-weight products with overage deposits and automatic invoice reconciliation.

B2B Storefront

Branded catalog with origin details, allergen info, and real-time product availability.

Tiered Pricing

Unlimited customer-specific price lists with volume breaks and loyalty discounts.

Route Optimization

Plan delivery routes with real-time driver tracking and customer notifications.

Analytics Dashboard

Real-time insights into sales, inventory, customer behavior, and team performance.

Trusted by industry leaders

We have 4,000+ SKUs across artisan cheese, charcuterie, and imported goods. Freshline is the first platform that actually handles our catalog complexity. AI ordering alone eliminated two full-time data entry positions.

Marie Dubois
VP Operations, Artisan Provisions Co.

The tiered pricing engine is a game-changer. We used to spend hours looking up custom prices. Now it's all automatic — no errors, no disputes.

Paolo Rossi
Sales Director, Mediterranean Imports

Catch-weight invoicing for specialty items was the main reason we switched. It just works — weigh, ship, invoice. No more manual adjustments.

Sarah Kim
CFO, East Coast Specialty Foods

Elevate your specialty operation

Join leading specialty distributors using Freshline to automate orders, manage complex catalogs, and delight customers.