The commerce platform for food suppliers

Make orders 10x more efficient with Freshline's wholesale and retail e-commerce. Join hundreds of suppliers growing and saving with Freshline.

Freshline E-commerce and Fulfillment Video

E-Commerce and fulfillment built for perishables

B2B and B2C E-Commerce Wholesale and Retail Ordering Portal bubble
Specialized for Perishables Specialized Tools for Perishable Food bubble
Backend Fulfillment Tools Streamlined Fulfillment Tools bubble

Empower staff with exactly what they need

Every minute you waste on manual orders, you could be selling to more customers. Stop entering in late night text orders at 2am. There's a better way.

B2B Wholesale Ordering

Sell to wholesale customers with privileged access controls, custom pricing, and foodservice features.

Retail E-Commerce

Create a branded, mobile-friendly online store by utilizing our professionally built design components.

Delivery & Shipping Zones

Customize delivery, pickup, and shipping zones, with schedules, fees, minimums, and availability by location.

Picking & Packing Sheets

Simplified picking and packing sheets by date, location, or wholesale orders.

Sell by Weight

Sell variable weight items, with an option to customize case sizes.

First-Class Support

Receive white-glove onboarding, data migration, and continued support, 24/7.

Sell more and save more with Freshline

Save over 12 hours per week while growing your online sales by 22%.

Frequently Asked Questions

  • Yes - Freshline's wholesale ordering portal enables convenient wholesale ordering from a phone, tablet, or laptop. Suppliers can automate cutoffs, minimums, schedules, while taking advantange of wholesale-specific features like custom price lists, market pricing, quick-reordering, and invoice signatures.

    To see a detailed overview of Freshline's Wholesale B2B Ordering Portal, click here.

  • Perishable food suppliers can run both wholesale and retail ordering on Freshline. Suppliers can manage a unique URL and user interface for each, while consolidating picking, packing, and operations under one backend.

  • Unlike other e-commerce platforms that try to build a "one size fits all" for all industries and use cases, Freshline is specialized for the specific ways perishable goods are purchased, packed/processed, and shipped. This include perishables-specific features built to help farmers, retailers, and wholesalers succeed.

    To see a full comparison of Freshline vs. other platforms, please visit our comparisons page.

  • No. At Freshline, we don't think suppliers should be penalized for growing their sales. Thus, we don't take any commissions or service fees on top of your online sales.

  • Yes! We have a bulk upload tool that allows you to migrate all of your products directly onto Freshline. Please get in touch with your success manager during onboarding to access the standardized template.

  • Most suppliers are able to set up and launch their store in days, not weeks or months. We provide training, guidance, and a suite of walkthrough guides to help you launch successfully.

  • Freshline is not a marketplace or marketing service - your products are not listed under Freshline nor are they featured next to other suppliers. All of your customers, orders, and data are owned by you - we're simply the technology platform that powers your e-commerce and operations experience.

  • Payouts are automatically deposited into your account after a successful transaction. Freshline payments are processed through Stripe - and you will be able to monitor all orders and transaction on your Freshline dashboard.

  • Absolutely. You can choose any available URL (i.e., or to create a whitelabel experience. For suppliers without a valid domain name, we provide a free domain.

  • Sign up for a free trial by clicking here. Need a hands-on walkthrough? Book a short demo with our team, and we'll organize a personalized walkthrough of the Freshline platform.

Ready to get started?

See why hundreds of food suppliers trust Freshline to sell more while saving time.