January product update — lots shipped this month to make it easier to get orders in, get invoices out, and get paid faster.
Read moreAI-powered
eCommerce for food
wholesalers
Automate ordering, operations, and payments for your perishable food business. Give your customers superhuman service, 24/7.
Recently ordered
AI that orders, operates, and collects payments like a pro
Purpose-built for perishable food distribution. Handle catch weight, flexible delivery zones, and complex cutoff schedules natively.
I'd like to order 50 lbs of Atlantic salmon and 30 lbs of jumbo shrimp for Friday delivery.
Got it! Atlantic Salmon (catch weight ~52 lbs) at $12.40/lb and Jumbo Shrimp at $9.80/lb. Delivery confirmed for Friday before 6 AM. Shall I confirm?
Yes, confirm!
AI Ordering — 24/7 automated intake
Custom AI agents triage incoming orders around the clock. Handle catch weight pricing, product knowledge, and order modifications automatically.
Operations dashboard for total control
Centralized picking, packing, and multi-location logistics. Digital proof-of-delivery, route management, and real-time tracking.
Freshline Payments — get paid faster
Accept ACH, Direct Debit, and Credit Cards. Automated net-terms, payment reminders, and seamless reconciliation with your accounting software.
Learn moreStart with ordering, then
scale across your operations
From catch weight seafood to produce boxes, Freshline handles the complexity generic platforms can't.
Saved 3 hours daily and grew online revenue by 40% in 90 days
A mid-sized seafood distributor switched from phone-and-fax ordering to Freshline's AI-powered platform. Within 90 days, they automated 85% of incoming orders, eliminated manual price list distribution, and freed their reception team for higher-value work.
"Freshline transformed how we take orders. Our customers love the 24/7 AI ordering and we've cut our front-office workload dramatically. The catch weight handling alone saved us from countless pricing errors."
Connects with every tool in your stack
Sync with your existing ERP, accounting, fleet management, and marketing tools — no rip and replace.
Sync with QuickBooks Online
Two-way sync invoices, payments, and customer data with QuickBooks automatically.
Route optimization with Routific
Automatically optimize delivery routes, reduce mileage, and hit every delivery window on time.
Fleet tracking with Samsara
Real-time GPS tracking and route optimization for your delivery fleet.
ERP sync with Microsoft Dynamics
Sync orders, invoices, and customer data with Microsoft Dynamics 365 Business Central.
Enterprise ERP with SAP
Deep integration with SAP for large-scale wholesale distribution operations.
Cloud ERP with NetSuite
Sync financials, inventory, and order data with Oracle NetSuite for end-to-end visibility.
Sync with QuickBooks Online
Two-way sync invoices, payments, and customer data with QuickBooks automatically.
Route optimization with Routific
Automatically optimize delivery routes, reduce mileage, and hit every delivery window on time.
Fleet tracking with Samsara
Real-time GPS tracking and route optimization for your delivery fleet.
ERP sync with Microsoft Dynamics
Sync orders, invoices, and customer data with Microsoft Dynamics 365 Business Central.
Enterprise ERP with SAP
Deep integration with SAP for large-scale wholesale distribution operations.
Cloud ERP with NetSuite
Sync financials, inventory, and order data with Oracle NetSuite for end-to-end visibility.
Sync with QuickBooks Online
Two-way sync invoices, payments, and customer data with QuickBooks automatically.
Route optimization with Routific
Automatically optimize delivery routes, reduce mileage, and hit every delivery window on time.
Fleet tracking with Samsara
Real-time GPS tracking and route optimization for your delivery fleet.
ERP sync with Microsoft Dynamics
Sync orders, invoices, and customer data with Microsoft Dynamics 365 Business Central.
Enterprise ERP with SAP
Deep integration with SAP for large-scale wholesale distribution operations.
Cloud ERP with NetSuite
Sync financials, inventory, and order data with Oracle NetSuite for end-to-end visibility.