The future of foodservice is online
Freshline's wholesale and retail e-commerce platform makes receiving, managing, and fulfilling orders 10x more efficient for food suppliers and distributors.
Save over 12 hours per week with Freshline
Freshline partners grow sales by 20% while eliminating hours of tedious, time-consuming manual work. Simplify order collection and entry, access real-time analytics, and focus on growing your business - not maintaining it.
Transform your staff from order takers to sales people
Every minute you waste on manual orders, you could be selling to more customers. Eliminate late-night text orders and early morning manual entries. There's a better way.
E-commerce for Wholesale
Sell to wholesale customers with privileged access controls, custom pricing, and foodservice features.
E-Commerce for Retail
Create a branded, mobile-friendly online store by utilizing our professionally built design components.
Delivery & Shipping Zones
Customize delivery, pickup, and shipping zones, with schedules, fees, minimums, and availability by location.
Picking & Packing Sheets
Simplified picking and packing sheets by date, location, or wholesale orders.
Sell by Weight
Sell variable weight items, with an option to customize case sizes.
Sales & Fulfillment Analytics
Assess real-time SKU profitability, sales per rep, revenue per delivery zone, and more.
The tools you need to future proof your business
Frequently Asked Questions
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Yes - Freshline's wholesale ordering portal enables convenient wholesale ordering from a phone, tablet, or laptop. Suppliers can automate cutoffs, minimums, schedules, while taking advantange of wholesale-specific features like custom price lists, market pricing, quick-reordering, and invoice signatures.
To see a detailed overview of Freshline's Wholesale B2B Ordering Portal, click here.
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Perishable food suppliers can run both wholesale and retail ordering on Freshline. Suppliers can manage a unique URL and user interface for each, while consolidating picking, packing, and operations under one backend.
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Unlike other e-commerce platforms that try to build a "one size fits all" for all industries and use cases, Freshline is specialized for the specific ways perishable goods are purchased, packed/processed, and shipped. This include perishables-specific features built to help farmers, retailers, and wholesalers succeed.
To see a full comparison of Freshline vs. other platforms, please visit our comparisons page.
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No. At Freshline, we don't think suppliers should be penalized for growing their sales. Thus, we don't take any commissions or service fees on top of your online sales.
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Yes! We have a bulk upload tool that allows you to migrate all of your products directly onto Freshline. Please get in touch with your success manager during onboarding to access the standardized template.
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Most suppliers are able to set up and launch their store in days, not weeks or months. We provide training, guidance, and a suite of walkthrough guides to help you launch successfully.
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Freshline is not a marketplace or marketing service - your products are not listed under Freshline nor are they featured next to other suppliers. All of your customers, orders, and data are owned by you - we're simply the technology platform that powers your e-commerce and operations experience.
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Payouts are automatically deposited into your account after a successful transaction. Freshline payments are processed through Stripe - and you will be able to monitor all orders and transaction on your Freshline dashboard.
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Absolutely. You can choose any available URL (i.e. supplierName.com, or shop.supplierName.com) to create a whitelabel experience. For suppliers without a valid domain name, we provide a free .freshlinemarket.com domain.
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Sign up for a free trial by clicking here. Need a hands-on walkthrough? Book a short demo with our team, and we'll organize a personalized walkthrough of the Freshline platform.
Ready to get started?
See why hundreds of food suppliers trust Freshline to sell more while saving time.