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Read moreEmpowering food suppliers to thrive in a digital world
We envision a world where suppliers of all sizes can compete in a digital world. By making commerce and operations better for all suppliers, we believe we can help them realize their biggest ambitions.
Our story
At Freshline, we're passionate about the intersection of technology and food. With more than 20 years of collective experience in software engineering, wholesale food, and perishable logistics, our mission is to help suppliers build thriving online businesses.
Our founders, Joseph and Robert, are recipients of Forbes 30 Under 30 and have been featured on Gimlet Media, Globe and Mail, Financial Post, Bay Street Bull, and Google — among others.
Prior to building Freshline, the team built a successful B2B seafood marketplace called Coastline Market. Over five years, they worked with thousands of top chefs and the best seafood suppliers globally. Then COVID hit.
The birth of Freshline
COVID-19 forced thousands of farmers, butchers, and food suppliers to make incredible changes they couldn't have ever imagined. We also felt these frustrations and grew tremendously from it.
Fast-forward to today, and the Freshline team has taken the best of what we've learned — across technology, perishable operations, and distribution — to build the best platform for food suppliers. Whether you're a small farmer or a national wholesaler — we're on a mission to help you build a thriving online business.
“The Vancouver-based duo has built a big business: their online marketplace has delivered over 500,000 pounds of fresh seafood to everyone from Pokeworks and Hard Rock Casino.”
Freshline is growing. Grow with us.
We're a fast-growing team with experience across tech, food, and supply chain.
Coastline Market founded
Company is founded as Coastline Market, an online marketplace for seafood.
Forbes 30 Under 30
Co-founders named to Forbes 30 Under 30 list under Retail and E-Commerce.
Seed financing
Raises $2.5M led by Alpha Quest alongside executives from Uber and Ticketmaster.
Freshline is born
Pivots to a brand new business model and rebrands to Freshline during COVID-19.
Millions processed
Processing millions in orders across wholesale and retail ordering systems each month.
Backed by the best
Alpha Quest VC
Lead Investor
Techstars
Accelerator
Next Canada
Program Partner
Uber President & COO
Angel Investor
Head of UberEats
Angel Investor
Ticketmaster VPs
Angel Investors