Grow your online baked goods business

Start scaling your baked goods business

Learn more about selling baked goods online with Freshline.

• Can I sell baked goods online on Freshline?

  Most definitely! Since 2020, there has been a huge rise in fishers, fish markets, and baked goods companies selling directly to consumers online.

  Unlike other platforms, Freshline's e-commerce platform for baked goods allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows baked goods companies to sell variable weight baked goods products. See all of Freshline's features for selling baked goods online by visiting our features page.

• Why should I sell baked goods online to wholesale customers?

  Simply put, fishers and baked goods wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

  Changing Buyer Preferences: Young chefs and wholesale customers prefer online ordering vs. text/email/voicemail.

  Empowered Sales Reps: Allow sales reps to take back their evenings and focus on building relationships and selling instead of serving as an ordering hotline.

  Streamlined Operations: Automate error-prone tasks like order cutoffs, minimums, and inventory.

  Growth Opportunity: B2B is the fastest growing segment in all of online commerce.

• Why should I sell baked goods online to home consumers?

  During COVID-19, consumers built thriving, lasting habits during a new normal — championing online baked goods, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl baked goods & baked goods) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

  And this trend is not slowing down. Even after COVID is long gone, ordering baked goods online— will be a permanent fixture in our food ecosystem.

• How do you recommend I ship my online baked goods orders?

  We suggest starting with local baked goods deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

  Once you start to scale, you can expand your baked goods business with regional carrier shipping via our ShipEngine integration. baked goods is a high perishable product, so don't forget your gel packs or dry ice!

• Can I customize the URL domain for my baked goods e-commerce store?

  Absolutely. You have the option to fully white-label your online baked goods store. You can choose any URL (i.e. sell-baked goods-online.com, or shop.baked goods-online.com), provided you own the domain.

• I’m a baked goods company. How do I get started?

  Selling baked goods online with Freshline is easy. First, sign up for an account. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for baked goods.

  Already have an online store or list of baked goods items? We have an automatic script that allows you to migrate all of your baked goods items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!