Our mission

At Freshline, we’re working to increase accessibility to quality food ingredients and in turn, pave new paths for local suppliers and consumers to connect. We believe everyone deserves great food, anywhere.

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Our Core Values

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We believe in our people

Freshline is a young, dynamic team of engineers, marketers, growth hackers. Our founders are recipients of Forbes 30 Under 30 and have been featured in Gimlet Media, Globe and Mail, Forbes, Financial Post, among others.

We believe in a flat organization structure where every voice matters and all opinions are weighed equally. We are a collective group of innately curious individuals who question the status quo and believe in creative disrupton.

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The Freshline Story

Freshline (formerly known as Coastline) stemmed from a 10+ year old friendship between founders Joseph and Robert, who had started a series of projects and business ventures together in the past.

While still in college at the University of British Columbia and Western University, Joseph and Robert were discussing Robert's home town experiences in Point Verte - a small fishing village in New Brunswick - when they discovered that producers often struggled to make ends meet earn a fair income for their catch. The duo envisioned a future where producers could connect directly with local restaurants and consumers to sell their products direct.

And at that moment, a company was born!