Our Core Values

Welcome to Freshline! Please take a moment to review our core values.
These anchors define who we are and where we want to go.
Experiment often but ship quickly
Humbly execute and share perspectives
Focus on meaningful output
Failure is better than inaction

The Freshline Story

Freshline (formerly known as Coastline Market) was born out of a 10+ year friendship between founders Joseph Lee and Robert Kirstiuk.

The idea was conceived while the duo were still young university students, when the founders harkened back on Robert’s upbringing of being so close to fishermen when repeatedly visiting Point Verte, New Brunswick - his family’s hometown. In this remote village, the fishers often spoke of being squeezed by middlemen; struggling to make a fair income for their catch. Determined to change this status quo, the duo imagined a platform that could democratize convoluted food supply chains around the world.

Freshline is backed by $2.5M+ in venture capital from Alpha Quest, Techstars, Next Canada, and a group of angels including Uber’s SVP, Head of UberEats, and the VP of Ticketmaster. 

We believe in our people

Freshline is a young, dynamic team of engineers, marketers, growth hackers. Our founders are recipients of Forbes 30 Under 30 and have been featured on Gimlet Media, Globe and Mail, Financial Post, Bay Street Bull, and Google - among others.

We believe in a flat organization structure where every voice matters and all opinions are weighed equally. We are a collective group of innately curious individuals who question the status quo and believe in creative disrupton.