We're excited to announce Freshline Conversations — a new AI-powered messaging feature designed specifically for food distributors. Conversations brings all your customer communication into one place, helping you respond faster, reduce errors, and build stronger relationships with your buyers.
• 3x Atlantic Salmon (case) — $285.00
• 2x King Crab Legs (box) — $420.00
• 50lb Jumbo Shrimp — $375.00
Delivery: Thursday. Total: $1,080.00. Confirm?
Freshline AI parses natural-language text orders into structured line items in seconds.
Why We Built Conversations
Food distributors juggle orders, questions, and updates across phone calls, texts, and emails every single day. Critical details get lost, response times suffer, and your team spends hours on communication that could be streamlined. Conversations solves this by centralizing all customer interactions directly within Freshline.
How It Works
Freshline Conversations uses AI to help you manage customer messages intelligently. Here's what you can expect:
- Unified inbox — All customer messages appear in a single view, organized by account. No more switching between apps or losing track of threads.
- AI-suggested replies — Conversations analyzes incoming messages and suggests contextual responses based on order history, product availability, and common questions.
- Order-linked threads — Every conversation is automatically linked to the relevant order, so your team always has full context when responding.
- Smart notifications — Get alerted about urgent messages, pending questions, and orders that need attention — prioritized by AI so you focus on what matters most.
Hey team, need the usual Tuesday order — the salmon, halibut and those scallops we got last week. Also add 10lb of the wagyu strip. Thanks!
Email AI parses unstructured wholesale emails into clean, structured orders with high confidence.
Built for Food Distribution
Unlike generic chat tools, Conversations understands the nuances of food distribution. It knows about catch-weight products, delivery schedules, cut-off times, and price lists. When a customer asks "Can I add 10 lbs of salmon to tomorrow's order?" — the AI can check availability, verify the cut-off hasn't passed, and draft a response in seconds.
24/7 Voice AI replaces voicemail — customers call in and speak their order naturally.
Smart Handoff seamlessly escalates to your team when AI confidence drops, with full context preserved.
Getting Started
Freshline Conversations is available now for all customers on the Growth and Enterprise plans. To enable it, navigate to Settings → Conversations in your Freshline dashboard. Your existing customer contacts will be imported automatically.
For a detailed setup guide, reach out to our team at support@freshline.io.
What's Next
This is just the beginning. We're actively working on automated order confirmations, proactive delivery updates, and integrations with popular messaging platforms. Stay tuned for more updates.