Everything you need to sell produce online
Freshline is the built from the ground up for suppliers selling produce online.
Built for selling produce online
Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.
Branded online store
Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.
Streamlined fulfillment tools
Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.
Launch your own branded online ordering platorm for produce. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data .
Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing produce business.
Quickly sort, print, and organize your produce orders in just a few clicks. Customize your produce packing and picking sheets while tracking live inventory for all of your produce products online.
Sell any type of perishable food, online
Explore how Freshline can help you sell more while saving more time - whether you're selling to consumers, foodservice, or to wholesale customers.
Sell Seafood Online
Built for fishers, seafood wholesalers, and fish markets.View Seafood Features →
Sell Meat Online
Built for ranchers, meat wholesalers, and butcher shops.View Meat Features →
Sell Produce Online
Built for farmers, produce distributors, and retail markets.View Produce Features →
Sell Mushrooms & Wild Foods Online
Built for foragers, purveyors, and specialty food distributors.View Mushroom Features →
Sell Catering Online
Built for private chefs, catering companies, and specialty grocers.View Catering Features →
Sell Baked Goods Online
Built for entrepreneurial bakers, pastery chefs, and bakeries.View Bakery Features →
Start scaling your produce business
Learn more about selling produce online with Freshline.
Most definitely! Since 2020, there has been a huge rise in fishers, fish markets, and produce companies selling directly to consumers online.
Unlike other platforms, Freshline's e-commerce platform for produce allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows produce companies to sell variable weight produce products. See all of Freshline's features for selling produce online by visiting our features page.
Simply put, fishers and produce wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:
Changing Buyer Preferences: Young chefs and wholesale customers prefer online ordering vs. text/email/voicemail.
Empowered Sales Reps: Allow sales reps to take back their evenings and focus on building relationships and selling instead of serving as an ordering hotline.
Streamlined Operations: Automate error-prone tasks like order cutoffs, minimums, and inventory.
Growth Opportunity: B2B is the fastest growing segment in all of online commerce.
During COVID-19, consumers built thriving, lasting habits during a new normal — championing online produce, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl produce & produce) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.
And this trend is not slowing down. Even after COVID is long gone, ordering produce online— will be a permanent fixture in our food ecosystem.
We suggest starting with local produce deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.
Once you start to scale, you can expand your produce business with regional carrier shipping via our ShipEngine integration. produce is a high perishable product, so don't forget your gel packs or dry ice!
Absolutely. You have the option to fully white-label your online produce store. You can choose any URL (i.e. sell-produce-online.com, or shop.produce-online.com), provided you own the domain.
Selling produce online with Freshline is easy. First, sign up for an account. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for produce.
Already have an online store or list of produce items? We have an automatic script that allows you to migrate all of your produce items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!