Everything you need to sell perishable food online
Freshline is the built from the ground up for suppliers selling perishable food online.
Built for selling perishable food online
Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.
Branded online store
Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.
Streamlined fulfillment tools
Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.
Launch your own branded online ordering platorm for perishable food. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data .
Sell variable weight perishable food products online, with an option to adjust weights after packing. Perfect for selling catch weight or hand-cut perishable food online!
Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing perishable food business.
Quickly sort, print, and organize your perishable food orders in just a few clicks. Customize your perishable food packing and picking sheets while tracking live inventory for all of your perishable food products online.
Sell any type of perishable food, online
Explore how Freshline can help you sell more while saving more time - whether you're selling to consumers, foodservice, or to wholesale customers.
Sell Seafood Online
Built for fishers, seafood wholesalers, and fish markets.View Seafood Features →
Sell Meat Online
Built for ranchers, meat wholesalers, and butcher shops.View Meat Features →
Sell Produce Online
Built for farmers, produce distributors, and retail markets.View Produce Features →
Sell Mushrooms & Wild Foods Online
Built for foragers, purveyors, and specialty food distributors.View Mushroom Features →
Sell Catering Online
Built for private chefs, catering companies, and specialty grocers.View Catering Features →
Sell Baked Goods Online
Built for entrepreneurial bakers, pastery chefs, and bakeries.View Bakery Features →
Start scaling your perishable food business
Learn more about selling perishable food online with Freshline.
Most definitely! Since 2020, there has been a huge rise in fishers, fish markets, and perishable food companies selling directly to consumers online.
Unlike other platforms, Freshline's e-commerce platform for perishable food allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows perishable food companies to sell variable weight perishable food products. See all of Freshline's features for selling perishable food online by visiting our features page.
Simply put, fishers and perishable food wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:
Changing Buyer Preferences: Young chefs and wholesale customers prefer online ordering vs. text/email/voicemail.
Empowered Sales Reps: Allow sales reps to take back their evenings and focus on building relationships and selling instead of serving as an ordering hotline.
Streamlined Operations: Automate error-prone tasks like order cutoffs, minimums, and inventory.
Growth Opportunity: B2B is the fastest growing segment in all of online commerce.
During COVID-19, consumers built thriving, lasting habits during a new normal — championing online perishable food, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl meat & perishable food) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.
And this trend is not slowing down. Even after COVID is long gone, ordering perishable food online— will be a permanent fixture in our food ecosystem.
We suggest starting with local perishable food deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.
Once you start to scale, you can expand your perishable food business with regional carrier shipping via our ShipEngine integration. perishable food is a high perishable product, so don't forget your gel packs or dry ice!
Absolutely. You have the option to fully white-label your online perishable food store. You can choose any URL (i.e. sell-perishable food-online.com, or shop.perishable food-online.com), provided you own the domain.
Selling perishable food online with Freshline is easy. First, sign up for an account. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for perishable food.
Already have an online store or list of perishable food items? We have an automatic script that allows you to migrate all of your perishable food items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!