Grow your online baked goods business

Freshline is the best platform to sell baked goods online. Build and launch an e-commerce platform built specifically for baked goods companies.

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Everything you need to sell baked goods online

Freshline is the built from the ground up for suppliers selling baked goods online.

Built for selling baked goods online

Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.

Branded online store

Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.

Streamlined fulfillment tools

Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.

Wholesale Bakery Ordering

Launch your own branded online ordering platorm for baked goods. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data .

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Sell Baked Goods by Weight

Sell variable weight baked goods products online, with an option to adjust weights after packing. Perfect for selling catch weight or hand-cut baked goods online!

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Sell Baked Goods Online Catch Weight Screenshot
Custom Delivery, Shipping and Pickup Locations

Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing baked goods business.

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Sell Baked Goods Online Delivery Zones Screenshot
Inventory Management & Fulfillment for Baked Goods

Quickly sort, print, and organize your baked goods orders in just a few clicks. Customize your baked goods packing and picking sheets while tracking live inventory for all of your baked goods products online.

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Sell Baked Goods Online Fulfillment Screenshot

Sell any type of perishable food, online

Explore how Freshline can help you sell more while saving more time - whether you're selling to consumers, foodservice, or to wholesale customers.

Sell Seafood Online

Built for fishers, seafood wholesalers, and fish markets.

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Sell Meat Online

Built for ranchers, meat wholesalers, and butcher shops.

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Sell Produce Online

Built for farmers, produce distributors, and retail markets.

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Sell Mushrooms & Wild Foods Online

Built for foragers, purveyors, and specialty food distributors.

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Sell Catering Online

Built for private chefs, catering companies, and specialty grocers.

View Catering Features →

Sell Baked Goods Online

Built for entrepreneurial bakers, pastery chefs, and bakeries.

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Start scaling your baked goods business

Learn more about selling baked goods online with Freshline.

  • Most definitely! Since 2020, there has been a huge rise in fishers, fish markets, and baked goods companies selling directly to consumers online.

    Unlike other platforms, Freshline's e-commerce platform for baked goods allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows baked goods companies to sell variable weight baked goods products. See all of Freshline's features for selling baked goods online by visiting our features page.

  • Simply put, fishers and baked goods wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

    Changing Buyer Preferences: Young chefs and wholesale customers prefer online ordering vs. text/email/voicemail.

    Empowered Sales Reps: Allow sales reps to take back their evenings and focus on building relationships and selling instead of serving as an ordering hotline.

    Streamlined Operations: Automate error-prone tasks like order cutoffs, minimums, and inventory.

    Growth Opportunity: B2B is the fastest growing segment in all of online commerce.

  • During COVID-19, consumers built thriving, lasting habits during a new normal — championing online baked goods, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl baked goods & baked goods) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

    And this trend is not slowing down. Even after COVID is long gone, ordering baked goods online— will be a permanent fixture in our food ecosystem.

  • We suggest starting with local baked goods deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

    Once you start to scale, you can expand your baked goods business with regional carrier shipping via our ShipEngine integration. baked goods is a high perishable product, so don't forget your gel packs or dry ice!

  • Absolutely. You have the option to fully white-label your online baked goods store. You can choose any URL (i.e. sell-baked, or shop.baked, provided you own the domain.

  • Selling baked goods online with Freshline is easy. First, sign up for an account. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for baked goods.

    Already have an online store or list of baked goods items? We have an automatic script that allows you to migrate all of your baked goods items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!

Ready to get started?

See why hundreds of food suppliers trust Freshline to sell more while saving time.