An online store, built your way.

Start selling to consumers with your own branded store and domain in minutes. No design skills? No problem. Easily mix and match components from our high coverting, professionally-built designs.

Build your brand

Set your own logo, theme color, hero carousel, and web domain. You own your data and customers. We're just here to help you make it happen.

Set item-specific rules

Align your store with your product schedules with specific delivery dates and availability by item. Track inventory or easily set items as out of stock for more control.

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Automate store cutoffs and dates

Automatically compute available fulfillment dates based on customer addresses and the schedules of the items in cart. Set and enforce cutoffs and lead times by locations.

Adjust orders after checkout

Modify quantities, remove items, or change dates up until the end of the service date - without dealing with refunds, credits, or top-up charges.

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Bulk edit on the go

Save time by bulk adjusting inventory and pricing with Freshline's quick edit functionality. Make adjustments to order lead times, delivery dates, or display productions in just a few clicks.

Custom discount codes

Easily discount orders by percentage or amount - with expiry dates, redemption requirements, and usage rules across for individual users or for your entire store.

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The complete e-commerce solution for food distributors

Simplify order collection and entry, access real-time analytics, and focus on growing your business — not maintaining it.

E-commerce built for Wholesalers

Sell to wholesale customers with gated access, custom pricing tiers, and sales rep order entry.

Custom Delivery Zones

Simplify your fulfillment with location-specific schedules, availability, cutoffs, or minimums.

Integration Capabilities

Minimize friction with pre-built integrations to industry ERPs and chain/hotel ordering systems.

Picking & Packing Sheets

Simplified picking and packing sheets by date, location, or wholesale orders.

Sell by Weight

Sell variable weight items, with an option to customize case sizes.

Sales & Fulfillment Analytics

Assess real-time SKU profitability, sales per rep, revenue per delivery zone, and more.

Ready to get started?

See why hundreds of food suppliers trust Freshline to sell more while saving time.