The future of foodservice is online

Freshline's wholesale and retail e-commerce platform makes receiving, managing, and fulfilling orders 10x more efficient for food suppliers and distributors.

Freshline E-commerce and Fulfillment Video

Save over 12 hours per week with Freshline

Freshline partners grow sales by 20% while eliminating hours of tedious, time-consuming manual work. Simplify order collection and entry, access real-time analytics, and focus on growing your business - not maintaining it.

Transform your staff from order takers to sales people

Every minute you waste on manual orders, you could be selling to more customers. Eliminate late-night text orders and early morning manual entries. There's a better way.

E-commerce for Wholesale

Sell to wholesale customers with privileged access controls, custom pricing, and foodservice features.

E-Commerce for Retail

Create a branded, mobile-friendly online store by utilizing our professionally built design components.

Delivery & Shipping Zones

Customize delivery, pickup, and shipping zones, with schedules, fees, minimums, and availability by location.

Picking & Packing Sheets

Simplified picking and packing sheets by date, location, or wholesale orders.

Sell by Weight

Sell variable weight items, with an option to customize case sizes.

Sales & Fulfillment Analytics

Assess real-time SKU profitability, sales per rep, revenue per delivery zone, and more.

The tools you need to future proof your business

B2B and B2C E-Commerce Wholesale and Retail Ordering Portal bubble
Specialized for Perishables Specialized Tools for Perishable Food bubble
Backend Fulfillment Tools Streamlined Fulfillment Tools bubble

Frequently Asked Questions

  • Yes - Freshline's wholesale ordering portal enables convenient wholesale ordering from a phone, tablet, or laptop. Suppliers can automate cutoffs, minimums, schedules, while taking advantange of wholesale-specific features like custom price lists, market pricing, quick-reordering, and invoice signatures.

    To see a detailed overview of Freshline's Wholesale B2B Ordering Portal, click here.

  • Perishable food suppliers can run both wholesale and retail ordering on Freshline. Suppliers can manage a unique URL and user interface for each, while consolidating picking, packing, and operations under one backend.

  • Unlike other e-commerce platforms that try to build a "one size fits all" for all industries and use cases, Freshline is specialized for the specific ways perishable goods are purchased, packed/processed, and shipped. This include perishables-specific features built to help farmers, retailers, and wholesalers succeed.

    To see a full comparison of Freshline vs. other platforms, please visit our comparisons page.

  • No. At Freshline, we don't think suppliers should be penalized for growing their sales. Thus, we don't take any commissions or service fees on top of your online sales.

  • Yes! We have a bulk upload tool that allows you to migrate all of your products directly onto Freshline. Please get in touch with your success manager during onboarding to access the standardized template.

  • Most suppliers are able to set up and launch their store in days, not weeks or months. We provide training, guidance, and a suite of walkthrough guides to help you launch successfully.

  • Freshline is not a marketplace or marketing service - your products are not listed under Freshline nor are they featured next to other suppliers. All of your customers, orders, and data are owned by you - we're simply the technology platform that powers your e-commerce and operations experience.

  • Payouts are automatically deposited into your account after a successful transaction. Freshline payments are processed through Stripe - and you will be able to monitor all orders and transaction on your Freshline dashboard.

  • Absolutely. You can choose any available URL (i.e., or to create a whitelabel experience. For suppliers without a valid domain name, we provide a free domain.

  • Sign up for a free trial by clicking here. Need a hands-on walkthrough? Book a short demo with our team, and we'll organize a personalized walkthrough of the Freshline platform.

Ready to get started?

See why hundreds of food suppliers trust Freshline to sell more while saving time.