Everything you need to sell produce online

Branded online store

Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.

Built for selling produce online

Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.

Streamlined fulfillment tools

Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.

Wholesale Produce Ordering Portal

Wholesale Produce Ordering

Launch your own branded online ordering platorm for produce. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data.

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Sell Produce by Weight

Sell Produce by Weight

Sell variable weight produce products online, with an option to adjust weights after packing. Perfect for selling catch weight or hand-cut produce online!

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Create delivery and pickup for produce

Custom Delivery, Shipping and Pickup Locations

Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing produce business.

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Inventory Management for Produce

Inventory Management & Fulfillment for Produce

Quickly sort, print, and organize your produce orders in just a few clicks. Customize your produce packing or produce picking sheets while tracking live inventory for all of your produce products online.

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Learn more about selling produce online with Freshline

Can I sell produce online on Freshline?

Most definitely! Since 2020, there has been a huge rise in farmers and produce wholesalers selling directly to consumers online.

Unlike other platforms, Freshline's e-commerce platform for produce allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows produce companies to sell variable weight produce products. See all of Freshline's features for selling produce online, here.

Why should I sell produce online to wholesale customers?

Simply put, farmers and produce wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

  • Employee Dissatisfaction: Reps often forced to check emails, texts, voicemails and manually enter orders at all hours - impacting quality of life
  • Limited Data and Visibility: Difficult to analyze sales/produce product trends, proactively notice customers with decreasing orders, or gain online visbility
  • Operational Mistakes: Order entry error or wrong produce product packed/delivered - leading to product loss and angry customers
  • Why should I sell produce online to home consumers?

    During COVID-19, consumers built thriving, lasting habits during a new normal — championing online produce, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl meat & produce) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

    And this trend is not slowing down. Even after COVID is long gone, ordering produce online— will be a permanent fixture in our food ecosystem.

    How do you recommend I ship my online produce orders?

    We suggest starting with local produce deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

    Once you start to scale, you can expand your produce business with regional carrier shipping via our ShipEngine integration. Produce is a high perishable product, so don't forget your gel packs or dry ice!

    Can I customize the URL domain for my produce e-commerce store?
    Absolutely. You have the option to fully white-label your online produce store. You can choose any URL (i.e. sell-produce-online.com, or shop.produce-online.com), provided you own the domain.
    I’m a farmer or produce wholesaler. How do I get started?

    Selling produce online with Freshline is easy. First, sign up for an account here. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for produce.

    Already have an online store or list of produce items? We have an automatic script that allows you to migrate all of your produce items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!

    Partner with the best e-commerce platform for produce

    Connect one-on-one for a live demo and see how start selling produce online in minutes.