Everything you need to sell prepared foods online

Branded online store

Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.

Built for selling prepared foods online

Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.

Streamlined fulfillment tools

Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.

Wholesale Catering Ordering Portal

Wholesale Food Ordering

Launch your own branded online ordering platorm for prepared foods. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data.

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Create pre-orders for prepared foods

Sell Prepared Foods by Pre-Order

Sell prepared foods products with a custom order cutoff time and date. Sell items by weight, with an option to adjust after delivery or pickup.

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Create delivery and pickup for catering

Custom Delivery, Shipping and Pickup Locations

Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing prepared foods business.

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Inventory Management for Mushrooms and Prepared Foods

Inventory Management & Fulfillment for Prepared Foods

Quickly sort, print, and organize your prepared foods orders in just a few clicks. Customize your prepared foods packing or prepared foods picking sheets while tracking live inventory for all of your prepared foods products online.

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Learn more about selling prepared foods online with Freshline

Can I sell prepared foods online on Freshline?

Most definitely! Since 2020, there has been a huge rise in food businesses selling directly to consumers online.

Unlike other platforms, Freshline's e-commerce platform comes built-in with specialized features for selling prepared foods online.

Why should I sell prepared foods online to wholesale customers?

Simply put, food businesses shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

  • Employee Dissatisfaction: Reps often forced to check emails, texts, voicemails and manually enter orders at all hours - impacting quality of life
  • Limited Data and Visibility: Difficult to analyze sales/prepared foods product trends, proactively notice customers with decreasing orders, or gain online visbility
  • Operational Mistakes: Order entry error or wrong prepared foods product packed/delivered - leading to product loss and angry customers
  • Why should I sell prepared foods online to home consumers?

    During COVID-19, consumers built thriving, lasting habits during a new normal — championing online prepared foods, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl. seafood & prepared foods) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

    And this trend is not slowing down. Even after COVID is long gone, ordering prepared foods online— will be a permanent fixture in our food ecosystem.

    How do you recommend I ship my online prepared foods orders?

    We suggest starting with local prepared foods deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

    Once you start to scale, you can expand your prepared foods business with regional carrier shipping via our ShipEngine integration. Prepared foods can be highly perishable, so don't forget your gel packs or dry ice!

    Can I customize the URL domain for my prepared foods e-commerce store?
    Absolutely. You have the option to fully white-label your online prepared foods store. You can choose any URL (i.e. sell-prepared-foods-online.com, or shop.prepared-foods-online.com), provided you own the domain.
    I’m a catering or food business. How do I get started?

    Selling prepared foods online with Freshline is easy. First, sign up for an account here. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for prepared foods.

    Already have an online store or list of prepared foods items? We have an automatic script that allows you to migrate all of your prepared foods items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!

    Partner with the best e-commerce platform for prepared foods

    Connect one-on-one for a live demo and see how start selling prepared foods online in minutes.