Everything you need to sell baked goods online

Branded online store

Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.

Built for selling baked goods online

Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.

Streamlined fulfillment tools

Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.

Wholesale Bakery Ordering Portal

Wholesale Bakery Ordering

Launch your own branded online ordering platorm for baked goods. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data.

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Create pre-orders for baked goods

Sell Baked Goods by Pre-Order

Sell baked goods products with a custom order cutoff time and date. Sell items by weight, with an option to adjust after delivery or pickup.

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Create delivery and pickup for bakeries

Custom Delivery, Shipping and Pickup Locations

Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing baked goods business.

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Inventory Management for Bakeries

Inventory Management & Fulfillment for Baked Goods

Quickly sort, print, and organize your baked goods orders in just a few clicks. Customize your baked goods packing or baked goods picking sheets while tracking live inventory for all of your baked goods products online.

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Learn more about selling baked goods online with Freshline

Can I sell baked goods online on Freshline?

Most definitely! Since 2020, there has been a huge rise in bakeries selling directly to consumers online.

Unlike other platforms, Freshline's e-commerce platform comes built-in with specialized features for selling baked goods online.

Why should I sell baked goods online to wholesale customers?

Simply put, bakery businesses shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

  • Employee Dissatisfaction: Reps often forced to check emails, texts, voicemails and manually enter orders at all hours - impacting quality of life
  • Limited Data and Visibility: Difficult to analyze sales/baked goods product trends, proactively notice customers with decreasing orders, or gain online visbility
  • Operational Mistakes: Order entry error or wrong baked goods product packed/delivered - leading to product loss and angry customers
  • Why should I sell baked goods online to home consumers?

    During COVID-19, consumers built thriving, lasting habits during a new normal — championing online baked goods, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl. baked goods) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

    And this trend is not slowing down. Even after COVID is long gone, ordering baked goods online— will be a permanent fixture in our food ecosystem.

    How do you recommend I ship my online baked goods orders?

    We suggest starting with local baked goods deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

    Once you start to scale, you can expand your baked goods business with regional carrier shipping via our ShipEngine integration. baked goods can be highly perishable, so don't forget your gel packs or dry ice!

    Can I customize the URL domain for my baked goods e-commerce store?
    Absolutely. You have the option to fully white-label your online baked goods store. You can choose any URL (i.e. sell-baked-foods-online.com, or shop.baked-foods-online.com), provided you own the domain.
    I’m a bakery business. How do I get started?

    Selling baked goods online with Freshline is easy. First, sign up for an account here. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for baked goods.

    Already have an online store or list of baked goods items? We have an automatic script that allows you to migrate all of your baked goods items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!

    Partner with the best e-commerce platform for baked goods

    Connect one-on-one for a live demo and see how start selling baked goods online in minutes.